Great question! If you live in a state that has deregulated its electricity or natural gas utilities, you are probably familiar that you can choose a competitive energy supplier as an alternative to your local utility company.
Since the inception of energy deregulation in the United States, energy brokers have played a vital role in the supply chain by helping customers negotiate the purchase of energy supply in the deregulated, free-trading markets.
Energy brokers act as liaisons between competitive energy suppliers and end users. Brokers add value to their customers by collecting multiple supplier quotes, negotiating favorable prices and terms, and by facilitating the customer’s new service with an energy supplier.
With the onset of technology in the retail energy markets, several energy brokerage and software companies have developed energy broker sales platforms that allow energy brokers and energy salespeople a seamless way to serve their customers, obtain price quotes, and earn commissions.
Typically, an energy broker sales platform will offer the following to its brokers and salespeople:
Before Sales Platforms
Before energy broker sales platforms, energy brokers needed to come up with their own operations systems and processes. Many brokers did not have the technical wherewithal to develop any sort of technology or automate their systems. In fact, even today, there are many energy brokers still operating this way. Processes like pricing deals, renewing energy contracts, and storing information can all be automated with a sales platform. Brokers that are utilizing these platforms are much more productive and more likely to outshine their competitors.
Types of Energy Brokers
There are, however, many different types of energy brokers in the marketplace. Each type of energy broker benefits differently from an energy broker platform. In this article, we will cover the types of energy brokers that might use an energy sales platform, why they need an energy broker sales platform to run more efficiently, and how brokers can utilize our platform for success.