At a Glance:
Diversegy, a growing commercial energy brokerage and advisory service and division of Genie Energy Ltd. (NYSE: GNE; GNEPRA), offers a full-service energy sales platform to support the business goals of its sales partners as they work to provide low-cost energy to their commercial customers. Diversegy’s energy broker platform is a leading opportunity among other nationally-known broker sales companies.
In this article, you will learn:
- About Diversegy
- What is an Energy Broker Sales Platform?
- Who Would Use an Energy Broker Sales Platform?
- Why Would Other Brokers Participate?
- What is the Value to Energy Sales Agents?
- What is the Value to a Direct Sales Organization?
- What are the Key Benefits of the Program?
- What Value Does the Program Deliver to Customers?
- How Will Diversegy Differentiate Itself in the Competitive Energy Landscape?
- What Plans Does Diversegy Have for the Future?
Diversegy, LLC., is a leading retail energy brokerage and advisory services company. Serving thousands of customers across deregulated U.S. markets, Diversegy acts as both a direct client advisor and a broker exchange platform. With over 60 energy supplier relationships, Diversegy is positioned to help agents identify and tailor opportunities to meet the energy supply needs of their commercial customers. Diversegy is a wholly-owned subsidiary of publicly traded Genie Energy (NYSE: GNE; GNEPRA).
What is an Energy Broker Sales Platform?
Great question! If you live in a state that has deregulated its electricity or natural gas utilities, you are probably familiar that you can choose a competitive energy supplier as an alternative to your local utility company.
Since the inception of energy deregulation in the United States, energy brokers have played a vital role in the supply chain by helping customers negotiate the purchase of energy supply in the deregulated, free-trading markets.
Energy brokers act as liaisons between competitive energy suppliers and end users. Brokers add value to their customers by collecting multiple supplier quotes, negotiating favorable prices and terms, and by facilitating the customer’s new service with an energy supplier.
With the onset of technology in the retail energy markets, several energy brokerage and software companies have developed energy broker sales platforms that allow energy brokers and energy salespeople a seamless way to serve their customers, obtain price quotes, and earn commissions.
Typically, an energy broker sales platform will offer the following to its brokers and salespeople:
The ability to price their customers with many suppliers
Visibility into customer contract and usage data
A transparent way to track commissions from energy customers
Before Sales Platforms
Before energy broker sales platforms, energy brokers needed to come up with their own operations systems and processes. Many brokers did not have the technical wherewithal to develop any sort of technology or automate their systems. In fact, even today, there are many energy brokers still operating this way. Processes like pricing deals, renewing energy contracts, and storing information can all be automated with a sales platform. Brokers that are utilizing these platforms are much more productive and more likely to outshine their competitors.
Types of Energy Brokers
There are, however, many different types of energy brokers in the marketplace. Each type of energy broker benefits differently from an energy broker platform. In this article, we will cover the types of energy brokers that might use an energy sales platform, why they need an energy broker sales platform to run more efficiently, and how brokers can utilize our platform for success.
What Types of Energy Brokers Use A Broker Sales Platform?
There are several “types” of energy market participants who might use an energy broker sales platform.
Energy Sales Agents
First, energy sales agents can find value in an energy sales platform for several reasons. An energy sales platform instantly gives energy agents access to new markets, suppliers, and prices. Also, a sales platform can allow an energy agent to focus on sales rather than having to spend hours on mindless paperwork.
Energy Sales Teams
Next, direct energy sales teams can benefit from a broker platform by gaining access to multiple supplier offerings. Typically, direct sales teams are forced to sell exclusively for a single energy supplier with limited price options for customers. A broker platform transforms the direct sales company overnight and allows it to act as a true consultant and energy broker.
Licensed Energy Brokers In Deregulated States
Finally, licensed energy brokers can scale their brokerages by using a sales platform. Here are the top ways a licensed broker can benefit from Diversegy’s full-service program:
Access to suppliers: As it becomes increasingly difficult for brokers to forge and maintain supplier relationships in a consolidating market, Diversegy offers licensed brokers access to all of the nation’s leading energy suppliers.
Cash flow: Getting paid residually from energy suppliers makes it difficult to attract new sales talent and grow your brokerage business. Diversegy’s program offers upfront commission payments to brokers so they can effectively scale.
Technology and support: Instead of having to add fixed-cost administrative employees to support your sales team, you can easily scale through a variable-cost model by partnering with Diversegy. Our technology and support allow you to eliminate administrative tasks so you can grow.
What’s In It For Licensed Energy Brokers?
We agree. It is hard for us to wrap our heads around the fact that our competitors choose to partner with us.
With all kidding aside, we offer our broker partners rational, logical benefits to their business models. By simply paying a small percentage of commission to us, we handle your entire back office operations allowing you to scale your business with ease. In addition, we offer our broker partners instant access to the nation’s top suppliers, all deregulated markets, and upfront cash so you can grow.
How Energy Sales Agents Utilize Our Platform.
Energy sales agents need stability and transparency in the broker with whom they choose to partner. Many traditional brokers lack the financial strength and support structure to help you build your energy career and achieve your goals. Diversegy’s energy sales agents utilize technology to sort daily pricing, custom price accounts, manage sales opportunities, renew electricity contracts, and even view commissions. Without a sales platform, an energy agent is left to utilizing manual processes to track their deregulated energy sales efforts. We offer our energy sales agents many benefits including:
How Direct Sales Teams Use Our Platform.
Using Diversegy’s energy broker sales platform is transformational for direct sales organizations who are used to selling for a single energy supplier. Some of the benefits we deliver to energy sales organizations include the following:
Sell for multiple suppliers: Unlike traditional direct energy sales that restrict you to a single supplier, Diversegy’s platform will grant you instant access to 60+ energy suppliers so you can offer various products and prices to your customers.
Get paid on usage: Instead of being paid a one-time commission for selling a new customer, Diversegy’s platform allows direct sales organizations the ability to get paid on the customer’s energy usage for the lifetime of their contract. This provides sales teams with the ability to build a recurring revenue stream.
Own the customer relationship: Instead of being restricted from contacting your customers after the sale, we allow direct sales teams the ability to build a customer base and maintain that base into the future. Diversegy’s sales program allows you to build a true energy business.
Direct sales teams in the deregulated energy business are great at winning new customers. Many times, these organizations struggle with finding key operations personnel to help them stay organized. Using an energy sales platform is a game changer for a direct sales team because it helps to support their sales efforts.
What are the Key Benefits of the Program?
Diversegy’s full-serve sales platform offers agents, teams, brokers, and customers many benefits. Our program is a commitment and investment into the future of the competitive retail energy industry. Here are some of the key benefits of our platform:
What Value Does the Program Deliver to Customers?
Diversegy’s new platform empowers sales agents and energy brokers to develop, evaluate and quote low-cost energy supply options for commercial customers. Due to the efficiency that our new technology brings to a transaction, energy customers will benefit by paying lower prices and saving money on their utility bills. For more information on becoming a Diversgy customer, please contact us.
What Makes Diversegy Different?
Diversegy, with the backing of its parent company Genie Energy, plans to differentiate its new platform in the marketplace in three unique and distinct ways:
World-class support: Because of our organization’s experience and deep understanding of the energy markets, we are able to deliver our sales partners and customers first-in-class energy advisory and market intelligence.
Transparent commissions: Unfortunately, one of the challenges many energy sales agents, teams, and brokers face is a lack of transparency in commission reporting and payments. Through our technology, we are able to deliver on-time, accurate commission payments to our partners.
Financial security: Through the backing of our parent company, publicly traded Genie Energy, we offer financial security to our sales partners and customers. Our partners do not have to lose sleep worrying about commission payments or financial stability.
Our sales partners and customers benefit from the time and effort invested in developing our energy platform and technology. Not only are our sales partners able to operate more efficiently, our customers win too with real time price quotes and fast contract booking.
Ready To Start Selling More Deregulated Energy?
An energy sales platform, like Diversegy’s, can help you become more efficient in running your business. In fact, we often find that brokers using our platform are much more productive than those doing it alone. If you are new to the retail energy space, considering becoming an energy broker, or are already running an established business, we have a plan for you. Contact us today to learn more about selling deregulated energy.