Unlike other competitive sports, golfers aren’t up against a direct opponent. On the other hand, those who have perfected the game of golf understand that it is a game of competing with yourself. In fact, many golfers will tell you that the moment they start looking at the competition, their scores, or how they are playing, they get off course and begin to play poorly.
Many of the world’s greatest golfers have attributed their success to learning how to eliminate distractions and simply focus on their own game. Jack Nicklaus, arguably the greatest golfer of all time, was quoted saying, “Success depends almost entirely on how effectively you learn to manage the game’s two ultimate adversaries: the course and yourself”.
The energy broker business is no different. Learning how to master yourself and become self-reliant is a key ingredient to being successful as an energy broker. Yes, there is competition. And like golf, your competitors have the same tools and resources that you do. However, one must learn to ignore the competition and focus on what matters most – winning new customers.
Here are some tricks for becoming a better version of yourself:
Only Your Goals Matter
All energy brokers experience the pressure of competition from time to time. They meet prospects who are working with another broker, or they read about the success another broker is experiencing.
But to be successful, you cannot slip into the habit of chasing your competitors. In fact, the brokers who do this tend to forget about what their customers need and try to develop new products and solutions to be on par with the competition.
Setting goals for yourself and your business should be your only focus. It does not matter that your competitor just announced a new 50,000,000 kWh contract. Who cares? That does not impact your path to achieving your goal. Remember, everyone uses electricity and natural gas, so there are plenty of customers for everyone. Focus on your goals and your goals alone, and you are headed in the right direction.
Next, it is important to stay consistent day in and day out with your energy broker business. In fact, many energy brokers and salespeople for that matter have a bad habit of slowing down as soon as they start experiencing some success.
Like in golf, it is important to strive to beat your own personal records. Did you prospect 100 new customers last month and close 10? Try to prospect 150 customers this month and see how many more you can close. Staying focused on beating your own work habits each month will help you remain consistent in your efforts.
It’s Your Book
Remember, they are your customers and you are building your own book of business. No one can do that for you. Like a great golfer who only has himself to blame, great energy brokers know that their success is up to them and them alone.