Energy Broker Fees.
Energy brokers earn sales commissions from selling electricity and natural gas by adding broker fees or margins to retail energy supplier rates. In order to understand this, one must understand how energy brokers work with energy suppliers.
Common Energy Broker Fees
Energy broker fees are not one-size-fits-all. The structure of broker compensation varies depending on the type of engagement, the size of the account, and whether the broker is being paid by the supplier or directly by the customer. Here are the four most common energy broker fee structures in use across deregulated commercial energy markets:
- Per-Unit Uplift (Most Common): The per-unit uplift is the dominant compensation structure in deregulated electricity and natural gas markets. The broker adds a margin, typically between $0.001 and $0.01 per kWh for electricity, on top of the retail energy supplier’s base rate. The customer receives a single all-in price per unit, and the broker’s fee is embedded within that rate rather than broken out as a separate charge. The supplier collects the full rate from the customer and remits the broker’s portion as commission.
- Percentage of Bill (3–10% of Annual Energy Spend): Some brokers, particularly those providing ongoing energy management or advisory services, structure their compensation as a percentage of the customer’s total energy spend. Commission rates in this model typically range from 3 to 10% of annual bill value, depending on the scope of services provided and the size of the account. This structure is more common in longer-term advisory relationships than in single contract procurement engagements.
- Flat or Retainer Fee: In a flat-fee or retainer arrangement, the customer pays the broker or advisor directly for consulting or procurement services at a set, agreed-upon amount. This is the most transparent fee structure because the broker’s compensation is explicitly disclosed rather than embedded in the energy rate. Flat fees are more common among independent energy consultants than traditional retail energy brokers, and they are most often used for large industrial accounts or complex multi-site procurement engagements where the scope of advisory work justifies a direct fee.
- Share of Savings (10–50% of Documented Savings): In a share-of-savings model, the broker is compensated by taking a percentage of the verified cost reduction achieved relative to the customer’s prior contract rate or utility default service price. Broker percentages in this structure typically range from 10 to 50% of documented savings. This model directly aligns broker incentives with customer outcomes, but it requires a clearly defined and agreed-upon savings baseline before the engagement begins to avoid disputes at settlement.
When a commercial energy customer works with a broker to procure electricity or natural gas, a natural question always follows: what do energy broker fees actually cost my business, and where do they show up on my bill? The answer, in most cases, is that broker compensation is built directly into the supplier rate as a per-unit markup rather than invoiced as a separate line item. Energy broker fees are not hidden in a deceptive sense. They are embedded in the retail rate, which means customers who do not ask about them rarely see them broken out explicitly.
Understanding how energy broker commission rates are structured matters whether you are a commercial energy buyer evaluating the true cost of working with a broker, or a broker or sales agent learning how compensation is calculated and what drives income potential. This page covers both. We will outline how broker fees are structured, what typical commission rates look like, and how to use the broker commission calculator below to model your own scenarios.
How Much Does a Commercial Energy Broker Make?
Energy broker compensation is driven by one formula: Broker Fee × Customer Energy Consumption = Commission. The more accounts a broker manages and the more energy those accounts consume, the higher the residual income. Here is what that looks like at different production levels using realistic market commission rates.
Broker fees in deregulated commercial electricity markets typically range from $0.001 to $0.01 per kWh, depending on the account size, market, contract term, and competitive dynamics of the deal. On an annual basis, this translates to commissions ranging from 3 to 10% of a customer’s total energy spend. Larger commercial and industrial accounts tend to carry lower per-unit margins due to competitive pricing pressure, while smaller commercial accounts often support higher margins relative to their size.
Here is what annual residual income looks like at different book sizes using a conservative $0.005 per kWh margin:
- Retail Energy Supplier Rate = $0.060/kWh
- Energy Broker Fee = $0.005/kWh
- Total Customer Price = $0.065/kWh
- Total Annual kWh: 1,000,000
- Total Annual Broker Fees = $5,000
Energy brokers are then compensated by energy suppliers for selling electricity or natural gas contracts to their customers. Broker commissions are determined by the total Broker Fees x Customer Energy Consumption. An example of how this works is outlined below:
| Month | Electricity Usage (kWh) | Broker Fee ($/kWh) | Broker Commissions ($) |
|---|---|---|---|
| JAN | 24,000 | $0.005 | $120 |
| FEB | 27,000 | $0.005 | $135 |
| MAR | 12,000 | $0.005 | $60 |
| APR | 13,000 | $0.005 | $65 |
| MAY | 17,000 | $0.005 | $85 |
| JUN | 21,000 | $0.005 | $105 |
| JUL | 30,000 | $0.005 | $150 |
| AUG | 25,000 | $0.005 | $125 |
| SEPT | 16,000 | $0.005 | $80 |
| OCT | 15,000 | $0.005 | $75 |
| NOV | 20,000 | $0.005 | $100 |
| DEC | 21,000 | $0.005 | $105 |
The table above uses a single, conservative margin assumption. In practice, brokers who target larger commercial accounts, operate in competitive markets where higher margins are achievable, or add natural gas accounts alongside electricity contracts, can reach the same income milestones with fewer accounts. A broker managing 50 accounts averaging 200,000 kWh per year at a $0.01 per kWh margin generates $100,000 in annual residual income from that book alone.
The residual nature of broker commissions is what distinguishes energy sales from most other commission-based industries. Every account closed continues to generate monthly income for the life of the contract, and every renewal extends that income stream. Use the commission calculator below to model your own scenarios based on your target account profile, margin assumptions, and sales volume goals. For a deeper look at how to build a $100K book from scratch, visit our energy broker income guide.
Energy Broker Commission Calculator.
Making a sales plan for your energy broker business is critical to your success. Use this energy broker commission calculator to forecast your energy sales commissions based on key performance indicators. Use this calculator by…
- Predict how many contracts or deals you will sell each month.
- Estimate the average annual deal size in MegaWatt Hours (MWh). One thousand kWh equals one MWh.
- Project your average broker fee for each deal.
- Enter your commission rate (%).
- See your potential energy broker income.
What to Look for in Broker Fee Transparency
Understanding how broker fees are structured is one thing. Knowing what to ask before signing an energy supply contract is another. Here are the three most important transparency considerations for any commercial energy customer evaluating a broker engagement:
Hidden Costs Are a Real Risk
Because per-unit mark-up fees are embedded in the energy rate rather than invoiced separately, broker compensation is not visible on a customer’s electricity bill unless they know to ask for it. The financial stakes of this invisibility scale directly with consumption. A broker margin of $0.01 per kWh applied to a customer consuming 10 million kWh annually adds $100,000 to that customer’s energy cost over the contract term, an amount that would be immediately apparent if invoiced as a separate fee but is entirely obscured when embedded in a rate. For high-volume commercial and industrial accounts, understanding the broker’s exact margin per unit before contract execution is a necessary part of evaluating the true cost of the procurement.
Supplier-Paid vs. Customer-Paid Models
In approximately 98%of commercial energy transactions, the broker is paid by the retail energy supplier rather than directly by the customer. The supplier recovers that cost through the rate it charges the customer, meaning the fee is ultimately borne by the customer, regardless of who writes the check. In flat-fee or retainer arrangements, the customer pays the broker directly, and the supplier rate reflects no embedded commission. Understanding which model applies to your engagement determines whether the broker’s margin is a negotiating variable in the supply rate conversation.
Questions to Ask Before Signing
Before executing any commercial energy supply contract arranged through a broker, customers should ask the following directly:
- What is your margin or fee per kWh on this contract?
- Is your compensation paid by the supplier or invoiced to me separately?
- Does your fee change at renewal, or is it fixed for the contract term?
- Can you provide a written disclosure of your commission structure?
A reputable broker will answer all of these questions without hesitation. Reluctance to disclose compensation terms is a meaningful signal about how the relationship is likely to function throughout the contract.
Diversegy’s Approach
Diversegy operates on a supplier-paid commission model in which broker compensation is embedded in the supply rate and disclosed to customers upon request. There are no separate invoices, no hidden retainer fees, and no change in compensation structure at renewal without the customer’s knowledge. Customers can request the per-unit margin on any offer Diversegy presents before executing a contract. This is what every broker engagement should look like.





