If you are an energy broker, energy agent, or commercial energy salesperson wanting to learn how to sell energy contracts, then you’ve landed on the right article! On this page, we will explain the best practices for identifying energy customer prospects, how to effectively communicate your value, and sell an energy contract.
Energy Contract Sales Techniques
There are many things you need to know in order to be successful at selling deregulated energy contracts. First, we will outline how to get in front of the right prospects in order to close new business. Following these steps, will help you become a more successful energy broker.
Getting In Front Of The Right Customers
Nothing happens without a customer! In order to make six figures selling energy, your number one priority as an energy broker is to create an unlimited funnel of new energy prospects. First, you need to get good at creating an energy prospect list. You can do this by networking with your existing contacts and customers, joining networking groups and chambers of commerce, or by cold prospecting. Cold prospecting energy customers can be difficult, so it is encouraged to work off of referrals or warm contacts.
Offering Value To Your Prospects
Next, you need to display your value. If you do not bring value to your potential customer, then why should he or she use you as their energy broker? Why should your prospect use you to find an energy rate? Why shouldn’t they just contact energy suppliers directly? These are all important questions that you should be able to answer.
There are many ways energy brokers can deliver value to their customers:
- Alleviating the burden of having to gather and organize many energy quotes
- Having relationships with key suppliers to find the lowest energy rates
- Understanding energy market trends and making recommendations
- Handling utility company issues and problems
- Managing contract renewals
In order to be successful at selling energy contracts, you need to be able to clearly communicate your value and the service offering you bring to the table. Using people skills is another great way to develop better relationships with your energy customers so that they trust you enough to listen.
Closing The Energy Contract
After you’ve won the trust of your prospect and they’ve allowed you to price their account, closing the energy contract should be second nature. As long as you have a favorable price or energy offer to present, you should have no trouble selling the energy contract. Most customers are looking for reliable and professional people to handle their energy supply contracts so they do not have to do it themselves. And, many customers are trying to decipher between legitimate and not legitimate energy brokers. If you can communicate your value and your trustworthiness, then the rest of the deal should be simple!
Once you close an energy contract, it is important to follow the proper steps of submitting a signed contract outlined by your energy broker.
Learn More About Selling Deregulated Energy Contracts
If you are struggling in your energy sales career, or you are looking to get into the retail energy industry, it is important to align yourself with a reputable energy brokerage company. At Diversegy, we have people helping our sales partners achieve success in the energy industry for many years. Contact us today to learn about our sales partner programs.