One of the most overlooked aspects in the energy business is market knowledge. Energy markets are complex, unsophisticated, and confusing to most. And, pricing an electricity or natural gas deal can be challenging when you do not have the right resources in your corner. Many energy sales people simply look for brokers who will pay them the highest percentage of commission; however, they quite often overlook this aspect of the business.
Having a team of energy experts supporting your sales efforts could mean the difference between winning and losing a new customer. For example, Diversegy’s support team has over 100 years of combined energy market experience that allows them to properly structure energy contracts to maximize profits and retain customers. Having a pricing analyst in your corner who understands the nuances of your local utility market could many times mean extra margin on a deal that translates into more commission for you.