If you are considering a career in the retail energy sector or becoming an energy broker, you might be asking yourself would I be a good energy broker? In order to be successful in selling deregulated energy as a broker, you need to possess certain skills and desires. This article outlines what it takes to make it as an energy broker and potentially earn $100,000 per year selling energy, or more! If you’re looking for further reading, check out The Ultimate Resource For Energy Broker Beginners.
What Is It That Makes A Good Energy Broker
Now, first, consider that there are many different types of energy brokers. For those that are looking for commercial energy broker jobs, you will be focused on selling energy to businesses. Other energy brokers are solely concentrated on the residential sector, which is a completely different animal. No matter the industry segment, a good energy broker must possess certain personality traits to make it big. Here are some of the top traits of a successful broker:
- Great people skills
- A positive outlook on life
- Professional demeanor
- Unafraid of sales rejection
- Organized and detail-oriented
- Consistent and persistent
In addition to possessing some of these personality traits, there are some additional technical skills that can take your energy career to the next level. Because energy brokers are focused on selling electricity and natural gas commodities, those that can wrap their heads around the dynamics of the whole energy market, have a leg up. Some of the technical skills that can enhance your career include:
- Having an analytical mindset
- Being able to understand complex financial markets
- A background in economics
- Advanced computer and data analysis skills
In summary, becoming an energy broker is harder than ever before. With many competitors in the industry, one must be serious about their career to stand out. If you possess some of these personality traits and analytical skills, then learning how to sell energy contracts will be easier for you.
How To Be A Good Energy Broker: What You’ll Need
When you begin your journey in the energy brokerage industry, remember that aligning with the right energy broker can make or break your career. A good energy brokerage firm with equip you with the tools and training that you need to be successful in the industry. From generating effective prospecting lists to learning energy broker sales skills and techniques, your brokerage firm should help you succeed.
If you’re looking for a checklist of the items and tools you need to have a successful energy career, here it is:
- Tools and processes for developing energy customer sales lead data
- Sales training to understand how to prospect and develop relationships with customers
- Energy deregulation training to comprehend the history of energy deregulation and how it impacts your energy broker business
- Retail energy market training to learn the differences between energy brokers and energy traders, retail energy suppliers, energy wholesalers, and other market participants
- A deep understanding of retail energy rate models, matrix pricing, custom pricing, and other hybrid energy products
- Training on the global economic impact on the energy markets (e.g. the recent European Energy Crisis or EU Gas Cap)
- A robust energy broker platform or energy broker software to track deals, decipher commission payments and manage energy contract renewals
Looking For The Right Energy Broker Program To Get Started?
At Diversegy, not only are we one of the nation’s leading energy brokerage firms, we also have a world-class energy broker program and platform to help new brokers get started. We provide our partners with market training, sales training, and the tools that they need to succeed in their careers. Contact our team today to learn more about getting started.
